Tens of thousands of global tech and telecom trailblazers will convene tomorrow for Mobile World Congress (MWC) in Barcelona to unveil the latest in connectivity innovation. Some of the big themes at this year’s event include the network of the future, the Internet of Things, B2B growth opportunities, and, not least of all, generative AI. “We’ve seen a massive acceleration already in both the conversations and the uptake of AI and generative AI,” says McKinsey’s Ruben Schaubroeck. “There will be lots of discussions around how to effectively scale and how to make the right technology choices.” Learn more about McKinsey at MWC, and check out the insights below for a primer on the topics reshaping the industry.
Why AI-enabled customer service is key to scaling telco personalization
The economic potential of generative AI: The next productivity frontier
Delayering: An organizational overhaul for growing Europe’s telcos
Telecom networks: Tracking the coming xRAN revolution
What separates B2B GTM outperformers in tech and telecom
Tech talent in transition: Seven technology trends reshaping telcos