Black Friday is back. And despite continued challenges for both retailers and consumers, people are generally optimistic about holiday shopping this season, write partner Colleen Baum, senior partner Kelsey Robinson, and partner Tamara Charm. With major retailers’ ambitious inventory levels and impressive deals, what will this Black Friday look like for shoppers? Before you check out your cart, peruse these insights on the effects of inflation on consumer behavior, the latest trends in e-commerce, the growing social commerce market, and more.
US holiday shopping 2022: ‘Tis the season to be (cautiously) optimistic
Becoming indispensable: Moving past e-commerce to NeXT commerce
Future of B2B sales: The big reframe
Social commerce: The future of how consumers interact with brands
How US consumers are feeling, shopping, and spending—and what it means for companies
The Great Uncertainty: US consumer confidence and behavior during inflationary times
How the apparel industry can ADAPT to inflation
The tech transformation imperative in retail
In search of fashion’s sustainability seekers
How current global trends are disrupting the fashion industry