What’s on the agenda at Mobile World Congress

The world’s tech and telecom trailblazers will gather tomorrow for Mobile World Congress (MWC) in Barcelona to unveil the latest in connectivity innovation. From 5G and the Internet of Things to cloud and AI, the key themes of #MWC2022 will influence business and society at large in the years ahead. Can’t make it to Barcelona this year? Register for McKinsey’s Live from MWC webinars for on-the-ground coverage and our latest thinking on opportunities for telecom operators, and check out these insights to get up to speed on the biggest trends in the space, including:

  • how telcos can leverage industry shifts to successfully build new businesses
  • why personalization at scale will be the key driver of future growth in highly competitive telecom markets
  • the potential economic value of the Internet of Things
  • the implications of 5G for industry, equity, and society

How telcos can succeed in launching new businesses beyond connectivity

Unlocking the value of personalization at scale for operators

IoT value set to accelerate through 2030: Where and how to capture it

A battle plan for telcos’ digital-attacker brands

Unlocking the value of 5G in the B2C marketplace

The state of AI in 2021

The benefits of being a cloud trailblazer

A blueprint for telecom’s critical reinvention

Reliably connecting the workforce of the future (which is now)

Connected world: An evolution in connectivity beyond the 5G revolution

Breaking through the hype: The real-world benefits of 5G connectivity