In this recorded webinar session, uncover the transformative potential of next-generation vehicle architecture and software-centric designs, emphasizing the critical role of vehicle electronics in accelerating the adoption of software-defined vehicles (SDVs). The discussion highlights the industry's inevitable shift towards “softwareization”, noting that companies must adapt quickly to avoid falling behind. Key challenges in SDV implementation are identified, particularly the lack of deep expertise in both electronics and software development.
Successful strategies by original equipment manufacturers are showcased, demonstrating the importance of excelling in both E/E and software design as well as forming strategic partnerships. The impact of architecture changes is discussed, with effective E/E implementation shown to reduce costs and provide a competitive edge. The session underscores the importance of goal setting and future planning, with OEMs needing to plan ahead for technology adoption.
Collaborative and standardized approaches are emphasized, highlighting the need for integrated divisions, standardized system-on-chips (SoCs) and operating layers (OLs), and strategic partnerships. Overall, the session underscores that effective E/E implementation not only enables SDVs but also helps reduce costs and provides a significant competitive edge, driving the future of automotive technology.