Check out this recorded webinar session to gain valuable insights into recent advancements in battery technology, powertrains, and autonomous vehicles (AVs). Understanding these latest developments is crucial for grasping the future direction of the automotive industry.
In this session, we explore the concept of software-defined vehicles (SDVs), delving into what they are, the business models and ecosystems surrounding them, and the challenges and efficiencies they bring. An SDV is a vehicle that can be continuously upgraded throughout its lifespan via a centralized architecture, allowing for updates and the integration of new applications to enhance its functionality. This requires a decoupling of hardware development from software development.
SDVs are becoming inevitable as the potential rewards for embracing “softwareization” far outweigh the inherent challenges. This shift paves the way for deeper customer engagement and new streams of revenue. Additionally, envision how OEMs and suppliers must build collaborative foundational capabilities to achieve collective success in this evolving landscape.