Agriculture Insights
Global Farmer Insights 2024
October 16, 2024 – Farmers are increasingly prioritizing productivity. A shift toward operations-focused solutions underscores a broader trend in agriculture, where efficiency and sustainability are becoming paramount.
Article
Ingredients for the future: Bringing the biotech revolution to food
-
Fermented ingredients could alter the food landscape faster than once thought. However, new business models are needed for the...
Case Study
Accelerating decarbonization across the farming supply chain
-
Agriculture equipment manufacturer AGCO worked with McKinsey to automate decarbonization cost curve building and planning efforts...
Article
European farmers pursue sustainability, cautious about profitability
-
Concern about economic feasibility is holding back European growers from investing in innovation and new agricultural technologies,...
Article
Indian farmers’ optimism is driving interest in new products
-
Indian farmers see an opportunity from crop yield and price improvements to deepen investment in new products and services, a...
Article
Why Brazilian farmers are doubling down on productivity
-
Challenging times in agriculture have reinforced the importance of productivity for profitability, a McKinsey survey of Brazilian...
Article
Revitalizing fields and balance sheets through regenerative farming
-
Millions of acres of US corn and soy crops—as well as the planet more generally—could benefit from regenerative agriculture...
A QUICK TAKE
Article
Evolving ecosystems: Advanced analytics in shrimp aquaculture
-
The latest innovations in digital ecosystems can help standardize, automate, and optimize farming practices.
Article
Farmers value digital engagement, but want suppliers to step up their game
-
Agriculture suppliers have the potential to grow their e-commerce base by a factor of five—but today’s online interactions won’t get them there.
Article
How the Iowa derecho has affected 2020 crops
-
An estimated 3.1 million to 3.8 million acres of corn and soybeans have been damaged.
Featured collections
Collection
The Next Normal – The future of food: Meatless?
Plant-based “meat” is all the rage. But is it a lasting trend or just a fad? Industry experts weigh in on the future...
Collection
Climate Change
Earth's changing climate has big implications for citizens, businesses, and policy makers. This collection draws together articles...
Global theme
The Next Normal: Emerging stronger from the coronavirus pandemic
Explore McKinsey’s curated collection on the business outlook for 2021 and beyond—plus insights about how companies...
Collection
Tackling food insecurity and community hunger
This collection of articles and multimedia draws together McKinsey’s thinking on food insecurity. As the COVID-19 pandemic...
More insights
Article
How to capture the next S-curve in commodity trading
-
In the past few years, commodity traders focused on taking advantage of high volatility. Today, amid leaner industry margins,...
Article
Ingredients for the future: Bringing the biotech revolution to food
-
Fermented ingredients could alter the food landscape faster than once thought. However, new business models are needed for the...
Article
Ten tests for nature strategy
-
Companies that develop and implement effective management strategies for natural capital can secure lasting advantages through...
Article
The 2040 fertilizer industry: How could industry trends affect demand?
-
Historically, the fertilizer market has experienced slow and steady growth; however, demand shifts could change the picture by...
Article
From bytes to bushels: How gen AI can shape the future of agriculture
-
Complementing analytical AI with generative AI can create new value on and off the acre. A number of exciting use cases show...
McKinsey Direct
Talk is cheap: How much will consumers really pay for green products?
-
A German study shows how an auction-based insights approach allows manufacturers of consumer products to better understand which...
Article
What is top of mind for dairy executives in 2024?
-
How will the US dairy industry evolve in response to growing concerns about sustainability and other issues? We conducted our...
Interview
Nature-positive investments: Good for the planet and long-term value
-
The demand for nature and biodiversity investments is growing—Saker Nusseibeh talks about how to meet clients where they are...
Article
Voice of the US farmer 2023–24: Farmers seek path to scale sustainably
-
A McKinsey survey finds that 90 percent of farmers are aware of sustainable-farming practices, but holistic adoption remains...
Article
The critical role of commodity trading in times of uncertainty
-
As increased commodity trading value pools attract new competition, successful players will differentiate by managing illiquid...
Article
Novel proteins: Consumer appetite for sustainably made ingredients
-
Novel ingredients could shape the future of food—but are consumers willing to try (and pay for) them? Our survey on US consumer...