Capabilities
Design
Understand the customer need to create business value
Design is increasingly important in understanding customer needs and creating differentiated products and services that drive value. Consumers now have instant access to global marketplaces, ever-higher expectations of service, and no longer distinguish between physical and digital experiences.
Featured Insights
Report
The business value of design
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How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Article
From lab to leader: How consumer companies can drive growth at scale with disruptive innovation
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In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive...
Interactive - McKinsey Quarterly
Five Fifty: Midlife of design
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Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.
Article
More than a feeling: Ten design practices to deliver business value
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As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often...
Article
Design for value and growth in a new world
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Customer choice has never been greater, so terrific design is essential for outstanding products and services—and to build...
