McKinsey’s extensive research into healthcare consumerism provides insight into the continually evolving opinions, preferences, and behaviors of healthcare consumers as well as the environmental factors that influence their healthcare choices. Below is a selection of our most recent insights, developed through extensive surveys and conversations with thousands of consumers, healthcare leaders, and external stakeholders.
HEALTHCARE INSIGHTS
Podcast
Unlocking the power of price transparency data
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Is the future of healthcare consumer-centric?
Article
Consumers rule: Driving healthcare growth with a consumer-led strategy
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Consumers are increasingly discerning about where, how, and from whom they receive healthcare. Healthcare can learn from other industries how to provide an optimal end-to-end consumer experience.
Article
Meeting changing consumer needs: The US retail pharmacy of the future
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In the face of industry headwinds, pharmacies can work to make the most of their distinct advantages to meet shifting consumer needs.
Article
Marketing in healthcare: Improving the consumer experience
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The time has come for healthcare providers to wake up to the modern consumer and start building the alignment, capabilities, and infrastructure to support next-gen marketing in healthcare.
Article
Driving growth through consumer centricity in healthcare
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Providing consumers with the experiences they increasingly expect and demand at every stage of the healthcare journey could substantially improve care and cost outcomes.
CROSS-INDUSTRY INSIGHTS
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Capabilities Solutions - Tech Tools
Experience DNA
A data and analytics platform to maximize the value of customer experience management and design.
Article
The value of getting personalization right—or wrong—is multiplying
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This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.
Our experts
Jenny Cordina
PartnerDetroit
Global leader of McKinsey’s healthcare consumer work; counsels healthcare institutions on growth, consumerism, and performance...
David Malfara
Associate PartnerMiami
Leader in McKinsey’s customer experience work, helping clients harness predictive analytics to reimagine customer journeys
Julie Lowrie
PartnerAtlanta
Leads consumer growth topics with CMOs and heads of sales at consumer and healthcare companies
Jessica Lamb
PartnerNew York
Serves entities across the healthcare industry leveraging analytics to improve performance and outcomes
Oleg Bestsennyy
PartnerNew York
Supports leading healthcare organizations on designing and deploying the next-generation models of care using advanced analytics...