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McKinsey Direct
Commercial capabilities: A predictor of growth for medtech companies
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Medtech companies can achieve above-market growth and margin expansion by upping their ‘Commercial Quotient’ through...
Report
Medtech Pulse: Thriving in the next decade
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Medtech leaders are devising strategies to catch the next wave of value creation amid uncertain macroeconomics and evolving industry...
Article
Delivering a stellar experience for all key stakeholders in medtech
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With the focus on CX gaining momentum in medtech, companies can look to more mature industries to develop a stellar experience...
Article
How medtechs can meet industry demand for omnichannel engagement
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A McKinsey survey of more than 1,900 medtech leaders shows that their customers want more omnichannel engagement. We describe...
Article
Upgrading medtech commercial operations in China
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Growth in China’s buoyant medtech market is tapering as policy uncertainties persist. Five approaches to refocus commercial...
Article
AI for medtech commercial growth: Five missteps to avoid
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Medtech companies are looking to AI and advanced analytics to help retool their commercial models to meet customers’ evolving...
Article
The future of medtech sales is hybrid
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The medtech industry is at an inflection point in its adoption of remote-sales and support models. Leading companies are embracing...
Article
Omnichannel engagement in medtech: The time is now
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Leading medtech companies are shifting to omnichannel models to build personalized engagement and stronger relationships with...
Featured experts
Christian Zerbi
PartnerLondon
Leads McKinsey’s medtech work across Europe and serves medical-device clients on strategy, commercial excellence, and transformation...
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