The State of Grocery Retail Europe 2025
2024 was a year of mixed emotions for European grocers. Volume grew again, albeit slowly, some consumer segments traded up, and AI has been creating value for some grocers. Now, looking ahead to 2025, cost pressure remains high, some supply chains are highly volatile, and many shoppers are still cautious as economic pressure persists.
The State of Grocery Retail Europe 2025
The State of Grocery Retail Europe 2024
The State of Grocery Retail Europe 2023
Report
State of grocery Europe 2023: Living with and responding to uncertainty
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2022 was overshadowed by inflation. As that shadow is lifting, European grocers are gearing up for future growth by investing in private labels, retail media, automation, and sustainability.
Interview
The power of price leadership
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CEO Luís Araújo explains how Biedronka, the largest retail chain in Poland, upholds price leadership despite cost pressure by focusing on efficiency, productivity gains, and volume growth.
Interview
Convenience will always matter
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Group CEO Nina Jönsson lays out the factors that drive the continued success of ICA, the leading Swedish grocery retail chain that originated as a sourcing alliance in the early 20th century.
Interview
Pathway to successful e-grocery
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Serial entrepreneur Tomáš Čupr takes us behind the scenes of Rohlik, a fast-growing online grocer founded in 2014 in the Czech Republic that caters to affluent urban shoppers.
The State of Grocery Retail Europe 2022
Article
State of Grocery Europe 2022: Navigating the market headwinds
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Retailers must be prepared to take bold actions and keep investing in key areas such as online, new profit pools, analytics, sustainability, and people.
Interview
Trends and tribulations: An interview with Matthias Wunderlin
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Migros Supermarkets’ chief commercial officer weighs in on the Grocery retail market and changing consumer preferences.
Article
The next S-curve of growth: Online grocery to 2030
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Traditional grocery retailers should now determine which value propositions to focus on, define a scalable operating model, and consider partnerships to complement their historic strengths.
Interview
Meeting rising online demand: An interview with Ocado’s Melanie Smith
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The CEO of Ocado Retail UK discusses the evolving competitive landscape and what’s ahead for online.
Article
Instant Grocery: Will it stay or will it go?
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Retailers must determine whether they want to capture market share in instant delivery and how to further differentiate their other e-commerce propositions.
Interview
I want it now: An interview with Gorillas CEO Kağan Sümer
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Instant delivery has already made its presence felt. One of the disrupters shares his aspiration and what it will take to get there.
Article
Grocers’ sustainability opportunity in transforming the food system
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This moment of truth requires leadership from CEOs and a transformational focus throughout organizations.
Interview
Meeting the moment: An interview with Marina Caprotti
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The executive chair of Esselunga Italy discusses the latest initiatives in her organization’s decades-long commitment to sustainability.
Article
Crisis or opportunity? How grocers can build stronger people models
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A focus on the employee experience, digitalization, and reskilling can make the grocery workforce an even more valuable source of competitive advantage—if retailers invest in getting it right.
Interview
Empowering your people: An interview with Cláudia Azevedo
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Sonae’s CEO discusses why upskilling, reskilling, and a sense of purpose are critical to a high-performing workforce.
Article
Pushing granular decisions through analytics
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Advanced analytics has the potential to transform grocery operations, but many retailers struggle to harness these capabilities to improve performance. Two emerging use cases could point the way.
Interview
Analytics-fueled growth: An interview with Adam Manikowski
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Zabka’s managing director discusses the role of analytics in expansion, operational efficiency, and speed.
Article
Growing beyond groceries: The ecosystem expansion
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Grocers are in a unique position to move beyond their core retail offerings. It can be challenging to build an ecosystem, but the rewards may be worth the effort.