Mexico’s grocery sector is entering a sustained period of growth. After years of economic turbulence—buffeted by everything from the COVID-19 pandemic to high inflation—the market has expanded for four consecutive years, with moderate growth forecast. Yet challenges continue as consumers remain cautious, prioritizing value amid lingering pressure on purchasing power.
Our latest report identifies four trends reshaping Mexico’s grocery landscape: a persistent consumer focus on value, a shift toward modern retail formats, strong growth in private-label products, and further integration of e-commerce in shopping habits. Many retailers and manufacturers have already begun adapting to these shifts by renovating their customer value propositions in three ways: evolving their strategic positioning, transforming their “core” businesses through digitalization and technology, and expanding into adjacent businesses. Being close to customers, leveraging emerging technologies such as gen AI, and rapidly adapting their operating models will be essential for retailers to remain competitive in this new era.
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