About the authors
Jürgen Meffert
Jürgen Meffert is a senior partner in McKinsey’s Düsseldorf office; as the global head of our Telecoms, Media, and Technology (TMT) Practice, Meffert is a recognized thought leader who has published extensively and speaks frequently at business and technology forums.
Anand Swaminathan
Anand Swaminathan is a senior partner in the San Francisco office; he helps clients to harness the full potential of technology and digital capabilities to achieve sustainable growth and improve performance.
Excerpts
Upgrading your business to a digital operating system
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One element of a successful digital transformation is developing a new way of operating that relies on the right talent, prioritizing speed, and targeting milestones.
Chief Marketer: The digital crossover between marketing and technology
Smart Industry: New software for traditional hardware manufacturers
The European Business Review: Are we in good shape for a digital transformation?
Chief Executive: Four strategies for overcoming obstacles to digital transformation
Author interviews
Interview
How to make sure your digital transformation succeeds
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Successful digital transformations require clarity, urgency, and planning. Jürgen Meffert, co-author of Digital...
Interview
Harnessing scale to drive successful digital transformations
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Successful digitization calls for bold moves: scale and reinvention of the core.
Mentions
Blog Post
Three business books to start your summer
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This summer marks the release of three new books from McKinsey authors, covering topics for leaders today across digital reinvention, timeless insights on organization, and doing business in China.
Midwest Book Review
Knowledge@Wharton
800-CEO-Read: New releases
Skip Prichard
Reviews
“The digital transformation IS changing every business, so get on board. Digital @ Scale gives you the playbook on how to unlock the full value of digital across the organization.”
—Chip Bergh, president and CEO, Levi Strauss & Co.“The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries.”
—Ryan McInerney, president, Visa“This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale.”
—Gokul Rajaram, head of product engineering, Square, and “godfather” of Google AdSense“Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale.”
—Adam Messinger, former chief technology officer, TwitterRelated articles
Article - McKinsey Quarterly
The case for digital reinvention
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Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic.
Article
From disrupted to disruptor: Reinventing your business by transforming the core
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Companies must be open to radical reinvention to find new, significant, and sustainable sources of revenue.
Article
The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention
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A successful digital transformation requires making trade-off decisions. Here’s how successful CEOs guide their businesses’ reinvention.
Article
Adopting an ecosystem view of business technology
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To fully benefit from new business technology, CIOs need to adapt their traditional IT functions to the opportunities and challenges of emerging technology “ecosystems.” Here’s how it’s done.
Article
Building efficient IT organizations: Insights from our benchmarks
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A focus on five high-level capabilities may help IT organizations reduce costs, improve productivity, and successfully pursue digital innovation.
Article
The next-generation operating model for the digital world
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Companies need to increase revenues, lower costs, and delight customers. Doing that requires reinventing the operating model.
Article
Putting customer experience at the heart of next-generation operating models
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The benefits of improved customer experience can be fleeting unless changes to supporting back-end operations are made, as well.
Article
Nine questions to help you get your digital transformation right
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Becoming a digital organization requires fundamentally changing how you do business. Answering these nine questions can help break through the inevitable barriers.