Our research shows that 70 percent of transformations fail. Yet, when leaders can inspire, mobilize, and unify their organizations and stakeholders—magic can happen.
Oscar Munoz, the Former CEO of United Airlines, detailed his organization’s transformation journey in his book Turnaround Time: Uniting an Airline and Its Employees in the Friendly Skies. And, in an exclusive Author Talks conversation with McKinsey Global Publishing’s Raju Narisetti, Munoz shares the story behind United’s transformation, how his ‘listening tour’ served as the backbone behind his long-term strategy, the link between storytelling and leadership, and much more.
As Munoz says: “We all need to find what I call that North Star, that direction. And if you involve people in getting to that North Star and that direction, you can have some very compelling proof points for your style of leadership.”
We couldn’t agree more. Check out the full interview here.