This is a profile image of Anton Efremov

Anton Efremov

PartnerNew York

Helps global financial organizations excel in digital marketing and sales and launch innovative digital offerings

Anton helps companies achieve disruptive growth in digital marketing and works closely with financial organizations to optimize and improve the e-commerce experience for consumers. He focuses on digital marketing and sales in financial services and e-commerce, working with neuromarketing and behavioral design tools to build in-house digital marketing capabilities needed to drastically increase growth.

His recent client work includes the following examples:

  • designing a platform for financial inclusion of underserved populations in United States
  • building a buy-now-pay-later business for digital bank in Eastern Europe
  • designing a buy-now-pay-later business for retailer in the Middle East
  • helping a financial organization in the Middle East design its go-to-market strategy for a new consumer digital business

PUBLISHED WORK

Digital marketing in Africa: The window of opportunity is now,” How we made it in Africa, Maritz Publishing, November 2022

Как нейромаркетинг поможет финансовым организациям [How neuromarketing can help financial institutions],” Forbes Kazakhstan, September 2022

EDUCATION

New Economic School
MA, economics

Novosibirsk State University
BS, mathematics