Cara leads the firm’s Medicare work within our Healthcare Practice. She has served payers, providers, integrated delivery networks, and healthcare-service organizations on a diverse set of industry priorities. Her experience and areas of expertise include defining and deploying go-to-market strategy, advanced analytics, revenue optimization, new product launches, business building, and M&A.
Examples of Cara’s recent client work include the following:
- deploying Medicare Advantage growth and omnichannel marketing and sales strategies
- launching new Medicare member onboarding and care-navigation products for a healthcare services organization
- building marketing-leading senior age-in conversion-improvement tactics and digital tools
- leading a Medicare Stars performance turnaround and risk-coding accuracy-improvement effort
- developing personalization analytics to enable consumer-driven growth initiatives in Medicare Advantage, and leading deployment throughout the annual enrollment period
- supporting the launch of a new Medicare Advantage plan across several markets
- leading a sales-force effectiveness capability assessment and training development for a Medicare telesales team