Gerardo is a Partner at McKinsey's office in Guatemala and leads the Growth, Marketing, and Sales practice in Central America. He has over 15 years of experience in consulting, leading large-scale transformations focused on growth and operational improvement, primarily in Consumer, Retail, and Financial Institutions. He has also led the creation of new businesses and digital capabilities in several companies. He has served major groups in Central America and large groups in Latin America.
Some of his most recent work with clients includes:
- Leading a growth transformation for a banking institution in Central America.
- Leading the creation of a digital payments attacker in the remittance space. He supported the client in creating a digital-native organization, successfully developing and launching the product, and building its digital marketing capabilities.
- Developing the growth strategy for a leading real estate player.
- Leading and launching a growth strategy for a bank.
- Leading a commercial transformation for a major building materials player.
- Developing a comprehensive assessment of commercial and operational levers for an automotive importer/distributor in South America.
- Leading the business case, construction, and launch of a digital bank in Central America.
Gerardo is originally from El Salvador and has lived in Guatemala, Chile, and Panama.