Lambert leads McKinsey’s Digital Practice in Greater China. He’s passionate about helping consumer-facing companies achieve quality growth enabled by digital and AI technologies.
His client work includes defining enterprise digital and AI strategy, incubating new digital/AI-native businesses, transforming existing businesses with digital and AI, building digital organizations and capabilities, and establishing partnerships with digital/AI ecosystem players.
Examples of Lambert’s recent client work include:
- helping multiple consumer brands and retailers transform their China businesses toward digital and omnichannel go-to-market (including e-commerce, social commerce, omnichannel retail, direct-to-consumer touch points, digital/social marketing) with new digital capabilities (e.g., digital channel operations, consumer engagement, content management, social media/KOL management, data management, AI/analytics) and digital infrastructures
- helping consumer-facing clients set up China digital innovation centers, incubate new digital/AI innovation use cases, and build up digital innovation teams
- helping a global brand define its technology stack for China with full implementation
- helping multiple Chinese leading players define their corporate-wide digitally enabled business capability blueprint and launch a holistic digital transformation program