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Steven Lubow

Helps distributed commercial organizations drive sustainable growth through front-line transformations

Steven helps companies build capabilities in a coordinated and sustainable way to realize the full potential of today’s omnichannel opportunities. He coleads our sales-capability building work, helping organizations hone new skills grounded in the right behavioral, management, and go-to-market motions, while driving change at the front line. Working across industries, with a focus on consumer companies, Steven brings his extensive commercial leadership experience to his work with C-suite leaders to accelerate growth.

His recent client work includes the following examples:

  • developing and executing a sales transformation for a specialty retailer, delivering double-digit sales improvements while increasing both customer and employee satisfaction
  • developing and executing a behavior-based sales effectiveness program to increase efficiency and ROI of a B2B sales force, including program management and coaching processes to sustain change
  • leading a multinational consumer-packaged-goods merger, ensuring day-one readiness, designing a winning organizational structure, and developing an agile culture in a developing market
  • building and deploying a category management strategy for a B2B2C distributor

Prior to joining McKinsey, Steven served as the national director of sales for a venturing-and-emerging brands business unit, where he created its food-service division.

PUBLISHED WORK

Three ways to drive growth through frontline sales during inflationary periods,” Selling Power, February 2023

PAST EXPERIENCE

The Coca-Cola Company
National director of sales

Honest Tea
Division manager

EDUCATION

Emory University's Goizueta Business School
MBA, marketing

Roger Williams University
BA, global communications