Organizational culture is crucial for both successful innovative growth and adopting new technologies. Siloed and risk-averse mindsets can weaken innovation culture and stall digital efforts.

Conversely, companies with strong innovation cultures create even more value by leveraging the latest technologies, such as generative AI.

But many companies struggle to get their innovation engines humming. What’s holding them back? Fear of failure, criticism, and negative career impact are a few of the leading culprits.

To overcome this fear, top innovators focus on the essentials of innovation, such as signaling innovation as a core company value and creating a supportive space where it’s OK to fail.