Five Fifty

Your five-minute briefing—
or a deep dive in fifty

Gen AI’s second wave

Generative AI is here to stay. As the novelty wears off, companies must figure out how to implement the technology to create real value. Here’s how they can start.

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Movers and shakers

Companies gearing up for a generative AI (gen AI) reset first need to determine their strategy for implementing gen AI. Choosing the right archetype can help create a competitive edge.
A thumb and an index finger form a circular void, resembling the shape of a light bulb but without the glass component. Inside this empty space, a bright filament and the gleaming metal base of the light bulb are visible.
Article - McKinsey Quarterly
A generative AI reset: Rewiring to turn potential into value in 2024

All together now

The challenges of working with gen AI make collaborations crucial. Teaming up with a network of gen AI providers will be critical to capturing the technology’s full value.
Two letters A (for artificial) and I (for intelligence) made from transparent and glowing cubes connected by wires are floating against a dark background.
Article - McKinsey Quarterly
Strategic alliances for gen AI: How to build them and make them work

Prompting with purpose

Meaningful gen AI outputs require effective inputs. Harnessing gen AI’s full potential starts with creating a detailed prompt—and then refining it for accuracy and relevance.
Two digital hands delicately cupped around a floating sphere with a moving pattern of glowing colors swirling around its surface.
Article
Generative AI fuels creative physical product design but is no magic wand

Risk check

As companies ramp up their gen AI efforts, they will need to understand and manage the associated risks. That starts with identifying different risk profiles across gen AI use cases.
High-tech bees buzz with purpose, meticulously arranging digital hexagonal cylinders into a precisely stacked formation.
Article - McKinsey Quarterly
Implementing generative AI with speed and safety

Humans at the center

Human-centered AI—using AI to augment and improve the employee experience—can help ensure that companies unleash the full power of both gen AI and the workers using it.
Interview
Author Talks: Dr. Fei-Fei Li sees ‘worlds’ of possibilities in a multidisciplinary approach to AI

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This edition was edited by Drew Holzfeind and Kanika Punwani, with design and data visualization by Maya Kaplun, Stephen Landau, and Jessica Wang.
A thumb and an index finger form a circular void, resembling the shape of a light bulb but without the glass component. Inside this empty space, a bright filament and the gleaming metal base of the light bulb are visible.
Article - McKinsey Quarterly
A generative AI reset: Rewiring to turn potential into value in 2024
Two letters A (for artificial) and I (for intelligence) made from transparent and glowing cubes connected by wires are floating against a dark background.
Article - McKinsey Quarterly
Strategic alliances for gen AI: How to build them and make them work
Two digital hands delicately cupped around a floating sphere with a moving pattern of glowing colors swirling around its surface.
Article
Generative AI fuels creative physical product design but is no magic wand
High-tech bees buzz with purpose, meticulously arranging digital hexagonal cylinders into a precisely stacked formation.
Article - McKinsey Quarterly
Implementing generative AI with speed and safety
Interview
Author Talks: Dr. Fei-Fei Li sees ‘worlds’ of possibilities in a multidisciplinary approach to AI