Five Fifty

Your five-minute briefing—
or a deep dive in fifty

The Gen Z equation

Generation Z is coming into its own. Savvy companies will consider what differentiates these 13- to 27-year-olds—in the workplace and as consumers.

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What makes Gen Z tick?

By 2025, Gen Z may comprise more than a quarter of the global workforce. To attract and retain these workers, employers should understand what this generation prioritizes in the workplace.

Caught in the grind

While Gen Zers share certain workplace attitudes with other generations, work environment and mental-health factors have, on average, a greater impact on their performance.

Standing out

As consumers, Gen Zers defy certain stereotypes and place greater value than other generations on setting themselves apart as unique individuals.

Under the influence

Gen Zers are more attuned to social media than other generations, and it has a profound influence on their purchasing decisions.

The antisocial effect

Social media’s negative effects also fall more heavily on Gen Z. But if used to build supportive communities and promote well-being, tech and social media could be a part of the solution, too.