Your five-minute briefing— or a deep dive in fifty
The Gen Z equation
Generation Z is coming into its own. Savvy companies will consider what differentiates these 13- to 27-year-olds—in the workplace and as consumers.
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What makes Gen Z tick?
By 2025, Gen Z may comprise more than a quarter of the global workforce. To attract and retain these workers, employers should understand what this generation prioritizes in the workplace.
While Gen Zers share certain workplace attitudes with other generations, work environment and mental-health factors have, on average, a greater impact on their performance.
Social media’s negative effects also fall more heavily on Gen Z. But if used to build supportive communities and promote well-being, tech and social media could be a part of the solution, too.