Five Fifty

Your five-minute briefing—
or a deep dive in fifty

Unleashing your superpower

Organizations that have a distinctive capability can set themselves apart from the competition. It’s time to build your superpower.

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Holding out for a hero

Companies know they need new capabilities to thrive, but many struggle to build them. Identifying a superpower—a distinct institutional capability to enable them to excel—can help.

Origin story

Leading companies build their superpower by tapping six key elements—what we call the VECTOR approach: vision, employees, culture, technology, organization, and routines.

Capabilities of steel

How do you move your superpower from idea to impact? Today’s heroes have worked through the challenges of sustaining their superpower. Let their success stories be your guide.

Hero’s journey

Successful companies don’t stop after building their superpower. They map out a multiyear journey driven by the superpower to lead them into the future.

Superpower play

Technology is an essential ingredient for any superpower, and generative AI is rewriting the ways that companies can imagine and build theirs.