McKinsey Quarterly 2013 Number 2
On-demand marketing
How emerging technologies are radically personalizing the consumer experience. Also, Facebook’s Sheryl Sandberg, how companies can develop a big-data plan, the benefits of encouraging giving within organizations, and a new approach to solving problems.
State-of-the-art customer engagement
Article - McKinsey Quarterly
The coming era of ‘on-demand’ marketing
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Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.
Decision making and problem solving
Article - McKinsey Quarterly
Making great decisions
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Stanford’s Chip Heath and McKinsey’s Olivier Sibony discuss new research, fresh frameworks, and practical tools for decision makers.
Article - McKinsey Quarterly
Early-stage research on decision-making styles
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People make decisions—often in very different ways. Learn more about five distinct styles and the preferences that shape them.
Article - McKinsey Quarterly
Five routes to more innovative problem solving
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Tricky problems must be shaped before they can be solved. To start that process, and stimulate novel thinking, leaders should look through multiple lenses.
Other highlights
Article - McKinsey Quarterly
Big data: What’s your plan?
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Many companies don’t have one. Here’s how to get started.
Article - McKinsey Quarterly
Givers take all: The hidden dimension of corporate culture
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By encouraging employees to both seek and provide help, rewarding givers, and screening out takers, companies can reap significant and lasting benefits.
Interview - McKinsey Quarterly
Facebook’s Sheryl Sandberg: ‘No one can have it all’
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Coming to terms with that reality is invaluable for women trying to find fulfillment as both great leaders and great parents.
Article - McKinsey Quarterly
Developing winning products for emerging markets
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To master the extremes of a fast-changing competitive landscape, challenge your company’s assumptions about designing, developing, and manufacturing products for these regions.
Video - MGI Research
Manufacturing’s new era: A conversation with Timken CEO James Griffith
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The manufacturer’s chief talks with McKinsey director Katy George about skills, costs, and the supply-chain challenges of transforming production in an age of emerging-market growth.
Research, trends, and emerging thinking
Article - McKinsey Quarterly
Understanding the diversity of Indonesia’s consumers
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In one of the world’s fastest-growing consumer markets, focusing on regional preferences is the key.
Article - McKinsey Quarterly
Retail economics in the era of one-day delivery
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Retailers can respond by harnessing existing store locations and forging relationships with outside distributors.
Article - McKinsey Quarterly
How big data is shaping US health care
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Innovative apps powered by proprietary data can help target treatments and predict the course of illnesses.
Article - McKinsey Quarterly
A new trend line for global banking
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Revenues could flatline at about 5 percent of GDP through 2020, though innovation might make growth stronger.