Julia is a partner in McKinsey’s Boston office, working across the value chain in the medical devices and life sciences sectors. She focuses on driving commercial transformations as well as broader outreach to physicians, patients, and other healthcare stakeholders.
Some of Julia’s recent work includes:
- advising on customer segmentation for a medical device company, leveraging internal and external data sources to identify messages and outreach strategies for physician groups
- supporting an omnichannel transformation for a medical device company, using digital channels and advanced analytics to better reach customers with tailored messaging
- enabling a go-to-market strategy transformation, supporting the execution of initiatives for customer experience, and driving efficient revenue growth for a medical device company
- helping redesign the pricing function for a medical device company, including organizational setup, designing and launching new pricing tools, and processes with associated change management
- developing an ecommerce strategy for a life sciences company, focusing on target setting and implementation of quick wins