Controlling your gut instincts |
McKinsey Classics | September 2016 |
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How to make better decisions |
Your gut instincts infiltrate your innermost thoughts even when you believe you are being utterly rational. They shape how you frame problems and the options you consider. They inspire you to consult some people but not others, to collect data in some areas but not others, and to take some decisions seriously but not others. Yet while you can’t evade these emotions, you can understand and control them. Two classic articles from 2010 show you how. |
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