Controlling your gut instincts
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McKinsey Classics | September 2016
How to make better decisions
Your gut instincts infiltrate your innermost thoughts even when you believe you are being utterly rational. They shape how you frame problems and the options you consider. They inspire you to consult some people but not others, to collect data in some areas but not others, and to take some decisions seriously but not others. Yet while you can’t evade these emotions, you can understand and control them. Two classic articles from 2010 show you how.
Strategic decisions: When can you trust your gut?
Strategic decisions: When can you trust your gut?
Nobel laureate Daniel Kahneman and psychologist Gary Klein debate the power and perils of intuition for senior executives.
Understand your emotions →
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How to test your decision-making instincts
How to test your decision-making instincts
Executives should trust their gut instincts—but only when they pass four tests.
Strengthen your decision process →
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