Top Ten: Digital 2021

Digital

As 2021 draws to a close, we’re revisiting our most popular articles of the year in a series that spans the best of McKinsey Quarterly, the McKinsey Global Institute, the New at McKinsey blog, and more—we even feature an Editor’s Choice category. Today, we give you our most-read pieces on digital, which revolve around top tech trends, digital success factors, and more. Read on for our full top 10.

1. The top trends in tech

Which technologies have the most momentum in an accelerating world? We identified the trends that matter most. Make the most of them

2. How do you measure success in digital? Five metrics for CEOs

As organizations launch more and more digital initiatives, CEOs must monitor whether they are delivering business results. These metrics are ones to watch. Dive deeper

3. Cloud’s trillion-dollar prize is up for grabs

Cloud has immense potential, but most companies are only scratching the surface. Recent research clarifies where the value lies—and how to capture it before competitors do. Unlock the value

4. The new digital edge: Rethinking strategy for the postpandemic era

Our survey confirms that the future will belong to companies that put technology at the center of their outlook, capabilities, and leadership mandate. Get strategic

5. What’s next for digital consumers

Consumers say they will spend less time in digital channels once the pandemic ends. Here’s what it means for companies. Focus on what matters

6. Seven lessons on how technology transformations can deliver value

Our annual IT strategy survey shows how technology investments are proving their worth, especially at companies making more tech-based changes and bridging more of the technology-business divide. Check out the findings

7. Strategy for a digital world

A winning digital strategy requires new twists to familiar moves. Here’s your road map

8. Flying across the sea, propelled by AI

To help Emirates Team New Zealand successfully defend their America’s Cup title, we introduced them to a new sailor: a McKinsey-built AI bot. See the power of AI

9. It’s showtime! How live commerce is transforming the shopping experience

Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value. Lights, camera ... purchase?

10. How to launch a new business: Three approaches that work

Analysis of more than 200 corporate business builds shows what success looks like. Choose the right approach

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