The year's most popular surveys

McKinsey & Company

McKinsey Top Ten

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

Top 10 surveys of 2023

As 2023 draws to a close, we’re revisiting our most popular surveys of the year. Our best-read surveys focused on a variety of topics in the business landscape, including ESG momentum, tourism in China, transformation implementation across organizations, and more. At No.1 is “The state of AI in 2023: Generative AI’s breakout year,” by McKinsey’s Michael Chui, Lareina Yee, Bryce Hall, Alex Singla, and Alexander Sukharevsky. Read on for our full top 10, and don’t miss McKinsey Publishing’s 2023 highlights from our ‘Insights to Impact’ journey.

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1. The state of AI in 2023: Generative AI’s breakout year

As organizations rapidly deploy generative AI tools, survey respondents expect significant effects on their industries and workforces. Dive into the findings

An image linking to the web page 'Stop wasting your most precious resource: Middle managers” on McKinsey.com.

2. Stop wasting your most precious resource: Middle managers

In the modern workplace, middle managers face many challenges. A new survey finds three areas where organizations can better support their managers and help them accomplish more. Support managers

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3. Survey results: Expectations for company performance, by industry

Compared with last quarter, respondents share more optimistic views on their companies’ profits. Those working in advanced industries report particularly rosy outlooks. Get updated

4. Economic conditions outlook during turbulent times, September 2023

Views on global growth still lean positive but are more divided than last quarter. While the domestic outlook has become more hopeful in North America, views from Europe are more pessimistic. Dive into the findings

5. ESG momentum: Seven reported traits that set organizations apart

Survey respondents reporting increased ESG impact say their organizations focus on both protecting and creating value. Make the commitment

6. Outlook for China tourism 2023: Light at the end of the tunnel

With China’s travel restrictions lifted, demand is strong among Chinese tourists. Here’s where these travelers plan to go and what they’d like to do. Capture the market

7. How to implement transformations for long-term impact

When it comes to implementing large-scale organizational change, the most successful organizations commit themselves fully to the effort from start to finish. Get it right

8. How to gain and sustain a competitive edge through transformation

Our latest research confirms that a comprehensive approach to transformation, which enables mindset and behavior changes at scale, is crucial to success—including when it comes to outperforming peers. 7 actions

9. CFOs’ balancing act: Juggling priorities to build resilience

As surveyed CFOs concurrently manage defensive and growth-oriented considerations, they expect major changes in the months ahead and see two pivotal paths for strengthening their organizations. Maintain balance

10. In the face of volatility, CFOs—and their organizations—adapt

Our newest survey of CFOs finds that despite their growing concern over volatility and inflation, finance leaders plan to keep their organizations moving forward. Read more

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