As 2023 draws to a close, we’re revisiting our most popular insights of the year. Today, we give you our best-read pieces on growth, marketing, and sales, which focus on topics including experience-led growth, institutional capabilities, and more. At No. 1 is "AI-powered marketing and sales reach new heights with generative AI" by McKinsey’s Richelle Deveau, Steve Reis, and coauthors. Read on for our full top 10, and don't miss McKinsey Publishing's 2023 highlights from our ‘Insights to Impact’ journey. |