Taking digital ecosystems to the next level

New from McKinsey & Company

Many traditional companies create or participate in digital ecosystems—interconnected sets of services that meet user needs in a single, integrated experience. But not all succeed. As the pandemic has accelerated digital efforts dramatically, here’s what you need to know about “Ecosystem 2.0” and how to create value in it.

Ecosystem 2.0: Climbing to the next level

After a first wave of trials, incumbents are shaking up value chains to attract new ecosystem customers—and tap potentially huge pools of value.

Get up to speed

How do companies create value from digital ecosystems?

Ecosystem strategies can generate significant value both by growing the core business and by expanding the portfolio into new products and services.

3 archetypes

Using ecosystems to reach higher: An interview with the co-CEO of Ping An

Expect digital to further blur industry lines, supercharge scalability, and loosen geographical restraints for professional services, says Jessica Tan.

See her perspective

Four ways to accelerate the creation of data ecosystems

Public and private organizations rapidly set up data ecosystems to help fight COVID-19. Even in the absence of a crisis, companies can fast-track ecosystem development.

Start small, scale later

Ecosystems and platforms: How insurers can turn vision into reality

Today, insurers win by offering a product. Tomorrow, insurers will win by providing access to prevention and assistance services—and by offering the right product to the right customer at the right time.

Get involved

The next wave of healthcare innovation: The evolution of ecosystems

How healthcare stakeholders can win within evolving healthcare ecosystems.

Consider 3 big questions

Staying ahead of the B2B ecosystem disruption in emerging Asia

Consumer-goods companies in Asian emerging markets are turning to data, analytics, and digital solutions to realize value in traditional trade.

Craft a new approach

Six golden rules for ecosystem players to win in Vietnam

Focusing on customer engagement, talent, and data analytics could unlock success in the country’s emerging ecosystem economy.

Survey the landscape

— Curated by Torea Frey, a managing editor in McKinsey Global Publishing based in Seattle

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