Your team has identified an ideal solution to a major challenge at work. There’s just one problem: the solution increases the workload for several team members and involves some elements of bureaucracy. Is it ideal if it reduces pain points but increases tasks? With so many cogs in the wheel, how can you set an effective game plan in motion?
Philip Kotler, renowned marketing expert and professor emeritus of international marketing at Northwestern University, offers an enhanced perspective on retail in a March edition of Author Talks, saying, “There’s a perfect storm going on in retailing. Do we need stores anymore?”
To learn why the digital age “isn’t the end,” check out Kotler’s interview about his new book, Redefining Retail: 10 Guiding Principles for a Post-Digital World (Wiley, January 2024), coauthored by Giuseppe Stigliano. Stay tuned!
BUSINESS BESTSELLERS TOP
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Need more books to add to your reading list? Explore January’s business bestsellers, prepared exclusively for McKinsey by Circana. Check out the full selection on McKinsey on Books.
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