Gain a competitive advantage
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| | Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities
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| | | Generative AI has been a top agenda item for many companies this past year, but they are realizing that capturing its value is harder than expected. Launching pilots is (relatively) easy; getting pilots to scale and create meaningful value is hard because they require a broad set of changes to the way work actually gets done. 2024 is the year for generative AI to prove its value, which will require companies to make more fundamental changes and rewire the business. In other words, it’s time for a gen AI reset, write Eric Lamarre, Alex Singla, Alexander Sukharevsky, and Rodney Zemmel. Building capabilities to capture value requires understanding how gen AI tools help—and don’t help—people do their jobs better, which skills teams need to build, which advantages are truly differentiating and which are just commodities, how to architect data and technology to scale gen AI without letting costs spiral out of control, and how to build trust in the tools with your workforce. Check out a new McKinsey Quarterly article for more on how your company can seize the gen AI opportunity this year.
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| | | | | | | | | | | | | | | | | | | | | | | | | — Edited by Joyce Yoo, editor, New York
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