Close the gap
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| | Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities
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| | | Did you know that US Latinos account for more than $3 trillion of GDP? They are also the largest per capita consumers of media in the US. But according to McKinsey research, Latinos hold less than 5 percent of leading on-screen, off-screen, and executive management roles in US media—and addressing this gap is an opportunity worth an additional $12 billion to $18 billion in annual revenue for the industry, write Tomás Lajous, Lucy Pérez, and coauthors. In a new article, they explore how investing in Latino talent, both on- and off-screen, could lead to a triple win—higher industry revenue, a broader range of Latino stories, and a more hospitable workplace for Latino professionals. Following Hollywood’s biggest night, understand the current state of Latinos in Hollywood and see why casting a spotlight on Latino voices is a tremendous growth opportunity.
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| | | | | | | | | | | | | | | | | | | | | | | | | — Edited by Joyce Yoo, editor, New York
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