The Daily Read

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AN ARTICLE A DAY, PICKED BY OUR EDITORS

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

Consumers today are demanding more from their favorite retailers. What can companies do to differentiate themselves in a crowded market? Combining loyalty tactics and pricing strategies through a fully personalized shopping experience could be one way to fuel future growth, write Emily Reasor and coauthors. In a new article, they elaborate on this holistic and integrated customer value proposition and explain how companies can capture value by bringing together marketing and merchandising teams, embracing new ways of working, and building analytical and technical capabilities. Give it a read and be on the leading edge of the consumer-facing economy.

Neon-toned 3D-style image of a shopping basket with heart icons floating from it.

Members only: Delivering greater value through loyalty and pricing

Consumer-facing businesses have an opportunity to unlock holistic value. By better integrating their loyalty programs with pricing strategies, they can drive growth in a muddled economic landscape.

3 tiers of opportunity

Quote of the day

“Since we needed to scale up quickly, one important principle we kept in mind was always to focus on delivering incremental value to customers while building the foundations.”

—Sami Al-Rowaithey, chief digital officer of Alinma Bank, on how the digital factory approach enabled the bank to roll out multiple projects at the same time in “Embracing digital transformation with a digital factory”

Chart of the day

A chart titled “European NATO member states have spent approximately $8.6 trillion less on defense than the trajectory set in 1992 would have predicted.” Click to open the full article on McKinsey.com.

See the chart

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—Edited by Joyce Yoo, editor, New York

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Members only: Delivering greater value through loyalty and pricing

“Since we needed to scale up quickly, one important principle we kept in mind was always to focus on delivering incremental value to customers while building the foundations.”

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**Impacting audiences across the globe: CEO Excellence revisited**