How to maximize customer experience in real estate

8 steps to resident loyalty ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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How can real estate companies elevate the customer experience (CX) they offer tenants? Consumers today live in a world of nuanced brand identities and sophisticated loyalty programs, and their expectations and interaction preferences are changing across industries. In order to inspire customer loyalty, residential real estate companies must interact with customers in new and creative ways. In a new article, Vaibhav Gujral , Alex Wolkomir, and coauthors present an eight-step guide on how real estate companies can approach CX to encourage loyalty and build brands imbued with meaning. It’s time for a paradigm shift in real estate.

Happy Latin American family leaving a luxury apartment locking the door using a home automation system

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8 steps to resident loyalty

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The new real estate investment edge: Tech-enabled brand, CX, and loyalty

“On the consumer side, we see that over 60 percent of people have said it’s extremely or very important to purchase longevity products, and 70 percent are planning to buy more products in the future.”

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