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Share this email Share this email on LinkedIn   Share this email on X   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS What are the most significant technology trends unfolding in 2024? The latest McKinsey Technology Trends Outlook highlights the 15 most important trends identified by the McKinsey Technology Council that could have the greatest impact on companies today. This year, the trends are grouped into five broad categories—the AI revolution, building the digital future, compute and connectivity frontiers, cutting-edge engineering, and a sustainable world—and include new insights on adoption. Be sure to download the full report by Lareina Yee, Michael Chui, Roger Roberts, and Mena Issler to understand what leaders should understand about potential use cases, sources of value, adoption drivers, and the critical skills needed to bring these opportunities to fruition. McKinsey technology trends outlook 2024 Which technology trends matter most for companies in 2024? New analysis by the McKinsey Technology Council highlights the adoption, development, and industry effects of advanced technologies. 15 trends   Quote of the day “There’s potential to use customer care data beyond traditional confines, such as for improving product design or service delivery to reduce customer friction. This approach involves leveraging voice data more strategically than just for compliance and quality assurance.” —McKinsey partner Eric Buesing on the role of recording live conversations in customer care in “The evolution of customer care: AI and the Gen Z effect” Chart of the day See today’s chart   ALSO NEW Budapest awaits: Fulfilling the city’s tourism potential Budapest’s tourism is on the rise. Ten opportunities could help the city to capture its growth potential and to further improve the experience of both tourists and locals. 10 opportunities   Nature stress test: Assessing exposure of five African banking systems Nature-related risks are impacting Africa’s natural ecosystems and economy. An enabling environment could accelerate action from Africa’s private financial sector to manage risks and opportunities. Assess risks and opportunities   McKinsey Global Institute Webinar Help wanted: Charting the challenge of tight labor markets in advanced economies Register now  — Edited by Joyce Yoo, editor, New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android. Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. Copyright © 2024 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007