Welcome to "The McKinsey Publishing Guide to problem solving." In this first email, we’ll dive into the importance of data and data analysis as a crucial step of the problem-solving process. Read on to learn how to make the most of your data to solve even the most complex challenges.
Companies that harness the power of data have the upper hand when it comes to problem solving. Rather than defaulting to solving problems by developing lengthy—sometimes multiyear—road maps, they’re empowered to ask how innovative data techniques could resolve challenges in hours, days or weeks, write senior partner Kayvaun Rowshankish and coauthors.
But when organizations have more data than ever at their disposal, which data should they leverage to analyze a problem? Before jumping in, it’s crucial to plan the analysis, decide which analytical tools to use, and ensure rigor. Uncover ways data can take your problem-solving techniques to the next level.
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