 |
| The invisible edge |
| Fast-growing companies spend more than slower companies on intangible assets such as brand, skills, and knowledge. Are you investing enough in the assets you can’t see? |
|
| In a dematerializing economy, invisible assets matter more than ever. |
|
|
|
|
|
|
|
|
Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007
|
|
|
|
|
