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Ever been in a meeting to brainstorm around the next big thing, but left with the feeling that what you’ve come up with is more of the same? Even with the best intentions, these sorts of meetings often aren’t as productive as they could be, with discussions that ultimately circle back to executive talking points. A new piece from McKinsey’s Bias busters series looks at why—and what you can do about it. Check it out for insight on “anonymous brainstorming” and more ways to structure effective sessions that unlock original ideas and honest discussion.

— Emily Adeyanju, digital editor, New York

Bias busters: A better way to brainstorm

Structured conversation during brainstorming sessions removes some of the risks that can thwart honest discussion.

Look at it this way

Quote of the Day

“There are a record number of open jobs in US manufacturing today. In October last year, that figure topped one million—the highest on record and more than the entire population of San Francisco.”

—Asutosh Padhi, McKinsey managing partner, North America, in “Want to drive inclusive economic growth? Start with manufacturing”

Chart of the Day

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The rise of commerce media

Commerce media is transforming advertising by using data to close the transaction loop.

Explore the infographic

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