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Rethinking recruiting. HR professionals are increasingly tailoring their recruiting and retention efforts around Gen Z. Compensation matters to younger workers, but so does access to mental-health resources, an equitable workplace, and clear opportunities for growth. Employers can consider offering flexible policies that allow for remote work and atypical hours that accommodate working parents, both of which can help build a sense of autonomy and encourage work–life balance. Pay transparency, which has become a requirement in a few states, can also be an effective tool for attracting younger talent. [CNBC]
What’s your side hustle? Economic uncertainty, more flexible workplace arrangements, and digital savviness are among the factors that have led many Gen Zers to start a side business on top of their full-time jobs. Platforms including TikTok, Shopify, and Etsy have helped younger workers monetize passion projects and develop personal brands. Rather than resisting the trend, many employers are embracing it, with the thinking that side hustles can help with retention, skill building, and supporting an employee’s sense of purpose. [BBC]
It’s not easy being Z. Climate change, the COVID-19 pandemic, and fears of economic collapse have weighed on Gen Z, people born between 1996 and 2010. According to McKinsey partner Erica Coe and coauthors, US Gen Zers report the least positive outlook on their future and the highest prevalence of mental illness of any generation, while 58% of Gen Zers say they don’t have a basic social need met—the largest percentage of any generation. Despite all of this, Gen Z is also known for its idealism. Equity, inclusion, and sustainability are table stakes for many in their teens and 20s.
What makes them Tik. While Gen Z is not a monolith, there are trends and commonalities that can help organizations better understand this dynamic demographic. For example, Gen Zers would rather stand out than fit in. They put a premium on purpose and accountability. And they use TikTok as their source of cultural news—Gen Zers account for 60% of the app’s one billion-plus users. To read more about what makes Gen Z unique, what Gen Z values, and what younger shoppers want, check out our explainer.
— Edited by Andrew Simon, senior editor, Seattle
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