The hotel of the 2030s ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

TODAY’S NEWS. TOMORROW’S INSIGHTS. A daily newsletter from McKinsey & Company [#-- 2022-04 / 20220428_LapsingClicker_Map --][#contentmap id='0b637e7b-9e0b-4342-bf08-67faa1e8debf'/] Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities The future of hotels In the news • A lack of EV chargers. While more electric-vehicle (EV) charging sites are popping up across the US, including in gas stations, only about one in four US hotels provides access to EV chargers, according to a survey of 17,000 US hotels published in 2022. Among hotels that do offer EV charging stations, some may have just one EV charger available or may only be able to service a limited number of EV models. As more Americans buy electric cars, hotels will need to start offering EV charging like any other amenity, the COO of a US-based hotel chain says. [Bloomberg] • Sweet smell of success. One way that hotels are trying to attract and keep guests is to create memorable fragrances. These unique scents, such as the rich smell of black tea or the scent of coconut, are meant to evoke certain moods that hotels would like guests to associate with their time at the hotel. Some hotels also sell candles and other items scented with those fragrances so guests can enjoy them at home. The use of signature fragrances can help hotel brands give guests the same olfactory experience throughout their properties. [WaPo] “As hotels and travel companies seek to respond to travelers’ evolving habits and preferences, technology will play a central role.” On McKinsey.com • Travel’s new era. The hotel of the future is a place where “every single pain point will be removed” and almost every aspect of your stay will be personalized to your tastes, according to McKinsey senior partners Matteo Pacca and Caroline Tufft and their coauthors. When you walk into your hotel, the staff will greet you by name, know your travel preferences, and anticipate your needs. Imagine no more long check-in lines and having automation in your room so that furniture shifts around at any time to make it suitable for work, exercise, socializing, or sleep. • Inspiring, sustainable experiences. Welcome to the next normal in the hospitality industry, where leading hotel brands are prioritizing the well-being of both guests and employees—as well as the health of the planet. Technology will continue to play a growing role. Hotel rooms can have sensors to detect if a guest is present, which will allow for the temperature to be regulated. Explore our series, The Next Normal, to hear interviews with industry trendsetters and discover what’s in store for the hotel industry in the 2030s. See hospitality’s next normal — Edited by Katherine Tam, editor, New York Was this forwarded to you? Sign up here. Or send us feedback—we’d love to hear from you. Follow our thinking Copyright © 2023 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007