Top ten reports this quarter

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McKinsey Top Ten

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Top Ten Reports │ Fourth Quarter 2024

Our top ten reports this quarter look at the state of fashion, small businesses, retail banking in the AI era, and more. At No. 1, McKinsey's Chris Bradley, Michael Chui, Kweilin Ellingrud, Michael Birshan, and coauthors explore 18 business arenas of competition that could reshape the global economy and generate $29 trillion to $48 trillion in revenues by 2040.

Against a dark blue backdrop, three sets of stadium lights emit a radiant glow, evoking a feeling of excitement and suspense.

1. The next big arenas of competition (213 pages)

Arenas are industries that transform the business landscape. Eighteen future arenas could reshape the global economy and generate $29 trillion to $48 trillion in revenues by 2040. Dive into the report

Woman standing in abstract 3d maze.

2. The State of Fashion 2025: Challenges at every turn (154 pages)

The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth means navigating a complex maze. Identify the bright spots

Huge groups of starlings (Sturnidae) in the sky that move in shape-shifting clouds before the night.

3. Global Banking Annual Review 2024: Attaining escape velocity (27 pages)

In coming years, the “management quotient” will spell the difference between industry leaders and laggards. Where to compete

4. The state of retail banking: Profitability and growth in the era of digital and AI (22 pages)

As the global macroeconomic environment remains uncertain, retail banks should focus on the fundamentals of customer primacy and margin protection while embracing digital technologies and gen AI. Bring in the new era

5. America’s small businesses: Time to think big (42 pages)

US micro-, small, and medium-size enterprises, like their global counterparts, struggle with productivity. But a win–win economic fabric connecting all businesses can maximize their potential. Reach the next level of growth

6. Global Insurance Report 2025: The pursuit of growth (65 pages)

Finding profitable growth is an imperative for the world’s personal and commercial property and casualty insurers, while life carriers must adjust to changing consumer needs. Embrace a changing landscape

7. Global payments in 2024: Simpler interfaces, complex reality (17 pages)

Global payments are becoming simpler for users, but complexity keeps growing behind the scenes. This year’s report explores this paradox and the options for providers. Are payments simpler?

8. Steering Indian insurance from growth to value in the upcoming ‘techade’ (69 pages)

A significant share of India’s people and assets remain uninsured, presenting both challenges and opportunities for the country’s insurance industry. Close the gap

9. European nongrocery retail: Transition and transformation (80 pages)

After an unpredictable several years, nongrocery retailers in Europe are seeking to uncover pockets of growth. To succeed, they will need to navigate differences across markets and retail categories. Jump-start growth in retail

10. Toward action: A G20 agenda for sustainable and inclusive growth (40 pages)

Achieving sustainable, inclusive growth across G20 economies will take decisive effort. This report offers metrics to prompt discussions at the B20 forum and move from aspirations toward action. Examine the data

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