Digital Insights
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The state of AI in early 2024: Gen AI adoption spikes and starts to generate value
As generative AI adoption accelerates, survey respondents report measurable benefits and increased mitigation of the risk of inaccuracy. A small group of high performers lead the way.
Article
Ending the confusion in cloud transformations: The dashboards and metrics everyone needs
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A cloud transformation has a much greater chance of success if companies know what to track—and how to track it.
Article - McKinsey Quarterly
Strategic alliances for gen AI: How to build them and make them work
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Strategic alliances are a must for companies looking to build value from generative AI. But approaching them like traditional...
Article
The new real estate investment edge: Tech-enabled brand, CX, and loyalty
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Superior customer experience in real estate combines evocative brands, memorable moments, and low-cost operations.
Article
Master data management: The key to getting more from your data
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Master data management can give organizations a leg up by allowing them to easily organize and access data about customers, suppliers,...
Book - Featured Insights
Rewired
The McKinsey guide to outcompeting in the age of digital and AI
Special collections
Collection
Digital transformation: Rewiring for digital and AI
Explore our collection of insights on how to drive successful digital transformations.
Global theme
The Rise of Quantum Computing
Accelerating technological breakthroughs, increasing investment flows, start-up proliferation, and promises of capable quantum...
Collection
Enterprise software’s growing reach
With software transforming so many industries, knowing what it takes to succeed in the dynamic sector is becoming critical for...
Collection
Cloud by McKinsey
The cloud is revolutionizing how businesses create value, but only when tech organizations, and the business, understand how...
Trending Topics
Article
Technology’s generational moment with generative AI: A CIO and CTO guide
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CIOs and CTOs can take nine actions to reimagine business and technology with generative AI.
Article - McKinsey Quarterly
Rewired to outcompete
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Six signature moves led by the C-suite can build organizations that will outperform in the age of digital and AI.
Report
The economic potential of generative AI: The next productivity frontier
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Generative AI is poised to unleash the next wave of productivity. We take a first look at where business value could accrue and...
Article
The big product and platform shift: Five actions to get the transformation right
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To succeed, incumbent organizations need to take five actions as they scale their product and platform model transformations.
Article
What every CEO should know about generative AI
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Generative AI is evolving at record speed while CEOs are still learning the technology’s business value and risks. Here,...
Tech: Forward
Our short takes on key technology and architecture topics
Industry perspectives
Article
What it takes to rewire a CPG company to outcompete in digital and AI
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Answering six specific questions holds the key to successful digital and AI transformations for CPG companies.
Interview
Embracing digital transformation with a digital factory
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In this interview, Alinma Bank's chief digital officer discusses the importance of a digital factory to the bank’s overall transformation journey.
Interview
From legacy to cloud: Lessons learned
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The journey to cloud is complex, demanding leadership, careful planning, and an agile approach to the unexpected.
Article
Beyond the hype: New opportunities for gen AI in energy and materials
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Generative AI can create additional value from other forms of AI and analytics—and the energy and materials sector is uniquely well-positioned to benefit from these advancements.
Article
Why AI-enabled customer service is key to scaling telco personalization
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Telcos increasingly rely on customized commercial marketing. But integrating those efforts with service-related outreach into a comprehensive next-best-experience engine is critical for growth.
Featured podcast
Podcast
Gen AI: A cognitive industrial revolution
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Silicon Valley pioneer Reid Hoffman explains why we should view generative AI as a “steam engine of the mind” that promises to profoundly alter our professional and personal lives.