Helping iconic brands better serve Canadians

Every day across Canada, people are interacting with small, midsize, and large Canadian retailers, brands, and companies—and the way in which they interact with those brands is quickly evolving. From online experiences to more traditional brick-and-mortar locations, consumer demands and expectations are also changing. McKinsey helps our clients identify what is important for the consumer by partnering with them to reorient their businesses to meet consumer demand.

One of Canada’s most iconic retailers asked for McKinsey’s help in charting its strategy to better serve Canadians in hundreds of communities of all sizes and to help ensure the brand continues to adapt to Canadians’ evolving expectations for service both online and in person. McKinsey did the following:

• Identified priority retail locations across Canada where there was an opportunity to better meet consumer demands
• Helped identify opportunities to reduce the cost of distributing goods to communities across the country
• Assessed the retailer’s end-to-end environmental impact and helped make a plan to create a more sustainable retail footprint and operation