Consumer Insights & Analytics

US consumers have become more active in their healthcare decisions and are seeking engagement from healthcare organizations....

US consumers remained optimistic about the economy at the beginning of the year, but caution around spending persisted. Here’s...

Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s...

E-commerce, or electronic commerce, is the buying and selling of goods and services over the internet, on websites, mobile apps,...

Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...

US consumers’ sentiment and their spending patterns have been out of sync. Here’s how executives can make sense of...

Our latest ConsumerWise research finds omnichannel shopping gaining momentum as consumer demand for value purchases persists.

Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...

Consumers are feeling cheerier than they have all year, but that doesn’t mean they will spend with abandon. Here’s...

As signs of economic stabilization emerge, our latest report in conjunction with Kantar finds that consumers across the region...