Growth, Marketing & Sales Insights

Mark Sandys headshot
Interview

Consumers at the core: A conversation with Diageo’s Mark Sandys

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Diageo’s chief innovation officer shares how the alcoholic-beverage maker refreshes growth through innovation, enabled by customer data and generative AI, all focused on the consumer.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Discover the personalization imperative
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Article
The evolution of commerce media: Navigating a new era in advertising
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Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest...
Rocket Launch Digital Business Startup
Blog Post
Grow or go: Why CEOs must act now
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Economic shifts, disruptive tech, and changing customer preferences have made growth today’s business imperative. Leaders...
Shaid Shah headshot
Interview
Food beyond sustenance: A conversation with Mars’ Shaid Shah
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The global president of Mars Food & Nutrition shares how the Mars business segment, containing some of the world’s...
A woman stands at the ocean’s horizon, holding a mirror in front of her. It reflects the sky and a cascade of zeros and ones.
Article - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability...

Featured collection

Collection

The CEO Growth Imperative

A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
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Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Dive into the data
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
Discover the new mindset

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TOPICS

MORE INSIGHTS

A man is shopping in a grocery store, examining two bottles of lemonade.
Article
An update on European consumer sentiment: Outlook holds, despite dismay abroad
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While US consumers closely tracked tariff news and were less optimistic about their economy, European optimism ticked up marginally,...
A woman clutching a shopping basket while standing in a grocery aisle.
Article
An update on US consumer sentiment: In response to tariffs, most consumers plan to adjust spending
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Consumer sentiment dropped precipitously as tariff news spread. Here’s the latest research from our ConsumerWise team.
Sumit Singh headshot
Interview
Building a destination for pet parents: Views from Chewy’s Sumit Singh
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Chewy CEO Sumit Singh shares how relentless innovation and a customer-first mindset transformed a start-up into one of America’s...
The word GROWTH rapidly scales up to fill the entire screen. Each letter is built from multiple geometric shapes, nudged together to create a bold and dynamic structure. As it scales up, surrounding spheres and cylinders grow and shift in tandem, adding energy and movement.
Interactive - McKinsey Quarterly
Revolutionary innovations propelling growth
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Innovation is a critical ingredient in any growth recipe. And the biggest growth—both for the innovator and the broader...
Zeynep Inanoglu Ozdemir headshot
Podcast
Zeynep Inanoglu Ozdemir on marketing in product-led growth
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Zeynep Inanoglu Ozdemir, chief marketing officer at Atlassian, discusses the role marketing plays in engaging, nurturing, and...
Abstract blue light with star bursting.
Article
5 Fundamental Truths: How B2B winners go to market
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This infographic, based on our ninth annual B2B Pulse Survey, reveals five truths about how successful B2B companies go to market....
Rear view of a Latin American woman buying groceries at the supermarket and pushing a shopping cart
Article
Leaders in Latin American CPG: A commercial excellence evolution
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Our latest survey reveals that five commercial excellence practices are enabling leading Latin American consumer packaged goods...
A colorful and dynamic 3D illustration featuring interconnected and swirling shapes in shades of blue and magenta. At the center of this intricate structure, a smaller magenta sphere is nestled, surrounded by half spheres in a light blue hue.
Article
Unlocking profitable B2B growth through gen AI
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Gen AI can enhance profitable B2B sales growth. Seven use cases show how B2B leaders can maximize benefits and drive sustainable...
A hand holds a blue medical cross against a bright blue background. Surrounding the cross are various white medical icons, symbolizing comprehensive healthcare services.
Article
Engaging the evolving US healthcare consumer and improving business performance
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US consumers have become more active in their healthcare decisions and are seeking engagement from healthcare organizations....
Brunette woman in sportswear doing the Natarajasana pose or dancer's pose
Report
Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
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While the sporting goods industry has persevered over the past year, slowing growth forecasts are compelling executives to focus...
Family buying fresh fruit at the municipal market
Article
Brazil’s economy is stable, but consumers are feeling down
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Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s...

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