Growth, Marketing & Sales Insights
Article
From campaigns to continuous growth: AI capabilities shaping marketing
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Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars of the future of marketing.
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Article
From anxiety to advantage: A marketing organization that thrives with AI
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Marketers are using AI, but surface-level enthusiasm is masking the anxiety, indecision, and operating-model gaps holding back...
Article
Europe’s new e‑commerce agenda: How AI is resetting growth and competition
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From agentic shopping to retail media and omnichannel intelligence, AI is changing the economics of digital commerce. Here’s...
Article
The agentic advertising economy: From attention to action
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As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape...
Article
Reimagining trade spend: From cost center to growth catalyst
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Despite costing companies 8 to 11 percent of revenue, trade spend underdelivers. Companies could reset their approach through...
Featured collection
Insights Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global insights on consumer sentiment
Our latest analysis of consumer sentiment and shopping behaviors—and the impact of AI’s growing prominence.
B2B
How B2B decision makers are driving growth
Explore the pathways for companies to outgrow their markets—and accelerate with AI—through insights and surveys that track customer expectations, spending, and behavior change.