Digital Marketing & Multichannel

A pragmatic, customer-centric business model can help companies achieve profitable growth by reimagining business processes end...

Industry players are standing up “win rooms” to mobilize frontline sales and subsequently modernize their operating...

From retrofitting planes to overhauling its website and upgrading its lounges, British Airways’ £7 billion transformation...

Medtech companies can achieve above-market growth and margin expansion by upping their ‘Commercial Quotient’ through...

Biopharma leaders are adjusting their commercial focus and transforming their enabling capabilities and operating models to benefit...

Our latest global B2B Pulse GTM survey of the tech and telecom sector shows how some outperforming companies are optimizing sales...

Grocery executives face a host of new challenges, including flat growth and margin pressure. Five trends could point the way...

Building a direct-to-customer channel can generate substantial value—but only when planned carefully, managed well, and...

The innovative social-commerce format continues to grow, but its potential could be unlocked by tailored approaches responding...

Consumers already know what they want at the intersection of virtual and physical retail. It’s up to companies to evolve...

Retail media networks are booming, but increasing innovation is spurring competition. Here’s how to unlock the true potential...