Marketing & Brand Strategy

Most top pharma companies derive more than 60 percent of their revenue from therapies for diseases that affect women uniquely,...

How should CEOs approach corporate values? When should they speak out on contentious issues? Alison Taylor breaks down how businesses...

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth...

Can a tool intended for creative work help you live life more fully? Advertising leader Bonnie Wan shares her story of connection...

Companies in India can be a powerful engine for driving economic goals. Here’s how they can realize extraordinary growth....

Financial-services revenues from Latinos may grow by more than $90 billion by 2030. To get more of that market, institutions...

Consumers already know what they want at the intersection of virtual and physical retail. It’s up to companies to evolve...

In marketing, personalization is when seller organizations use data to tailor messages to specific users’ preferences.

Effective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders...

AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think...

The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits...