https://www.mckinsey.com
915b5091-0d7e-44d2-a8c4-cf08267e52fe
Skip to main content
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at:
McKinsey_Website_Accessibility@mckinsey.com
You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re
in
the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the next normal in video entertainment, according to McKinsey experts and industry executives.
The view to 2030
“There’ll be a blurring of the lines between things we watch and things we play”
Hear four of McKinsey’s media and analytics experts describe the coming evolution of filmed entertainment and gaming. Jacomo Corbo, Jonathan Dunn, Tom Svrcek, and Kristi Tausk imagine what video entertainment could be like in 2030.
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at:
McKinsey_Website_Accessibility@mckinsey.com
More on the future of video entertainment
Interactive
Value creation in the metaverse
June 14, 2022
– With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
Article
The Netflix of gaming? Why subscription video-game services face an uphill battle
July 8, 2020
– Many tech giants are betting that the subscription model will become dominant in video games. Yet the things that make gaming...
such an entertainment dynamo are problematic for these types of services.
Article
Shattering the glass screen
February 13, 2020
– Research suggests women remain locked out of top roles in media and entertainment. A more diverse cast is required.
Article
The keys to esports marketing: Don’t get ‘ganked’
August 14, 2019
– Esports is fast becoming one of the most popular spectator sports for young US men. But brands looking to capitalize should first...
learn the complex rules of this new, global game.
Report
How do emerging technologies affect the creative economy?
April 4, 2018
– Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative...
work.
Article
AI in storytelling: Machines as cocreators
December 11, 2017
– Computers don’t cry during sad stories, but they can tell when we will.
The Next Normal explores the future of grocery, college, video entertainment, and more.
Be future-ready.
Download this edition
Latest editions of
The Next Normal
The future of biotech: AI-driven drug discovery
Could this be a glimpse into life in the 2030s?
The future of video entertainment: Immersive, gamified, and diverse
View all editions