How well do you know Gen Z? The digital-first generation, which comprises people born between 1996 and 2010, is already shaping consumer, workforce, and societal trends—and organizations should pay attention. “[Gen Zers are] looking beyond tangible products and actually trying to understand what is it that makes the company tick,” says partner Bo Finneman in an episode of The McKinsey Podcast. “What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society?” Explore our recent McKinsey Explainers article for a primer on this quickly growing cohort, and catch up on the latest Gen Z trends with the insights below.
How does Gen Z see its place in the working world? With trepidation
Five Fifty: The Gen Z equation
Asia’s Generation Z comes of age
Eat, play, love: How Gen Z is shaping Korea’s grocery retailers
Addressing the unprecedented behavioral-health challenges facing Generation Z
Heat waves, the war in Ukraine, and stigma: Gen Z’s perspectives on mental health
Rise of the inclusive, sustainable consumers
The young and the restless: Generation Z in America
The influence of ‘woke’ consumers on fashion
Giving Gen Z customers what they want: A conversation with by.U
How Gen Z and millennials are shaping the future of US retail
Meet Generation Z: Shaping the future of shopping
What makes Asia−Pacific’s Generation Z different?