Our Mobility Data

Mobility Consumer Insights

We regularly take mobility consumers’ pulse across the globe through quantitative and qualitative research.
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We help mobility players rapidly access their customers through surveys, interviews, focus groups, and clinics. Our Mobility Customer Clinic Recipe helps organizations validate the course of action with real customers quickly and efficiently, leveraging best-in-class research methods and AI tools.

Our mission is to help mobility companies hear the voice of their customers and place them at the heart of what they do. Our integrated approach combines the best of both worlds—McKinsey consulting with best-in-class customer research.

Our mobility data products

Mobility consumer data

100,000+ customer data points on mobility trends and preferences every year.
Output

Over ten topical deep dives on customer perception across the mobility ecosystem using consumer data on:

  • Electric vehicles (EVs)
  • EV charging
  • Car purchasing/auto retail
  • Vehicle connectivity
  • Autonomous driving technologies
  • Shared mobility
  • Micromobility
  • Two-wheeler mobility
  • Mobility ownership and financing
  • Segments and user archetypes
  • … and many more
Capabilities

Hyper-granular and flexible data cube to explore customer trends and preferences on any possible dimension.

On-demand self-serve insights portal with dynamic dashboards to explore the full breadth and depth of data.

Differentiator

Integrated mobility consumer perspective with cross-functional insights accessible in a self-serve portal.

Longitudinal datasets to investigate key mobility trends over time.

McKinsey perspectives on mobility consumer segments and evolution.

Mobility Customer Clinic

Comprehensive integrated qualitative and quantitative customer research. Validate customer viewpoints for new product ideas or uncover longer-term customer trends through in-depth customer dialogue and accompanying quantitative measurement.

Rapid Mobility Surveys

Fast and bespoke consumer research on target groups or markets. Get specific consumer data in typically less than a week through our online panel quantitative research capabilities.

Consumer segmentation

Machine-learning-based consumer segment builder allows you to deeply describe consumer archetypes in the mobility space tailored to your needs.

Explore more mobility data products

People mobility outlook
Bottom-up modeling on how people move using different modes of mobility, how this affects vehicle sales, and how large the value pools across the entire mobility ecosystem are
Electric vehicles
Mobility electrification model forecasting EV adoption and the corresponding required infrastructure, enabling quantitative assessment of demand and market attractiveness
Goods mobility
Comprehensive, data-driven suite of market models, including industry-wide profit pools, market projections for the adoption of new technologies, and a fleet market scan

Want to learn more about our data?

Contact us